ICONODROME

Creative Action

PHILOSOPHY



  • Iconodrome is the first startup dedicated to the development of projects in Virtual Reality (VR) specifically for the design and architecture industry.

    The Iconodrome projects use virtual reality as a defining and strategic characteristic which are created and developed based on the specific and unique needs of each client.
    Entering into the world of virtual reality which Iconodrome creates, is not done solely for the emotional experience which it gives, but also to help understand and transfer the contents and specific needs of each client.
    Iconodrome helps clients select the technology, the hardware and the custom software needed for each specific application and goal oriented interaction.

NEWS

EXPERTISE




  • Iconodrome VR projects are divided into three specific areas:
    Educational, Commercial and Entertainment.

    For each area, Iconodrome develops projects according to the strategy needed to reach a specific target and objective as defined together with the client.
    The goal of each project is the correct and efficient use of VR technology as part of a new creative marketing strategy for the client.

  • 1/03

    EDUCATIONAL



    Iconodrome is your ideal partner for all projects which could benefit from the use of VR technology to explore in new ways all types of educational content for both adults and children.
    VR is the new media which helps you to simplify the explanation of difficult concepts, and helps with learning and remembering, even though the contents are presented using a totally new methodology which also contributes to strong personal participation and motivation in the learning process.
    The fields most suitable for these applications range from exhibitions, to laboratories, workshops, museum installations and similar.

  • 2/03

    COMMERCIAL



    Iconodrome deals with projects involving a VR component and helps companies find new approaches to their specific needs and problems by using this technology. Thanks to VR, it’s possible to simulate procedures and events of both normal and out of the ordinary situations (such as an emergency procedure), train personnel remotely, present catalogues and showrooms from afar, test spaces and environments virtually, or create specific product configurations for any type of goods.

  • 3/03

    ENTERTAINMENT



    Iconodrome creates projects which, through the use of VR, bring new life, vitality and excitement to all your key product presentations.
    The VR experience can create complex stories using real or imaginary scenery and images, create games, fun and paradoxical situations, always with an eye towards the emotional and participatory elements to help create profound sensorial emotions.
    Particularly suited for projects involving events to present new products, fairs, show rooms and point of sale areas, artistic projects and happenings.

  •  

    TECHNOLOGY

    We develop projects through:

    Daydream Vive Google Cardboard Oculus Samsung Galaxy Gear

Team



The Icondrome team has more than 20 years of experience working with international clients in the fields of exhibit design, graphic design, web design, CGI development, 3D rendering and animation design.
The team of professionals have participated, over the years, in various art and design exhibitions by invitation, and have won numerous awards. All are active as university lecturers, leading workshops and other industry events.

Ivan Basso

Ivan Basso

3d art director

Ivan Basso began his interest in 3D graphics at a young age, during his studies of aeronautical engineering at POLIMI. After graduating and studying on his own, he started working as a freelance CGI artist and animator with some of the leading event agencies and postproduction studios of Milan. In 1997 he produced the first 3D animation for a convention of the FIAT group, and over the years became specialized in the 3D automotive sector. His creative abilities and attention to detail have contributed to many successful projects, both with static and dynamic images, used mainly during the launch of new models on the market. As a virtual photographer, he creates images for catalogues, press conferences and ADV campaigns for Fiat, Alfa Romeo, Lancia, Iveco, Maserati and Ferrari, giving them a complete high profile service package which ranges from the acquisition of initial data to the final retouching of the images. Since 2014, he is dedicated exclusively to the world of VR.

Thomas Berloffa

Thomas Berloffa

creative director

Selected as one of the best “New Italian Designers” from the Triennale of Milan, Thomas Berloffa has been responsible for projects for national and international museums, foundations, musical artists, private companies and public administrations. Awarded with an honorable mention at the XX edition of the Premio Compasso d’Oro, he has curated cultural events in more than 20 countries. He currently teaches and lectures at the European Institute of Design in their Master of International Design program. He has been a key collaborator of the artist Marina Abramovic with regard to the branding of the Marina Abramovic Institute (Hudson, NY) and for the promotion of the same as curator of all graphics and design. He has also worked extensively for the architectural studio of Daniel Libeskind, curating various projects related to architecture. His personal style combines a marketing oriented approach enriched with art and design elements which contribute to creating projects which demonstrate a strong and precise institutional profile, but which have a decidedly artistic imprint as well.

Andrea Bolla

Andrea Bolla

head of developers

A computer graphics engineer and specialist. Expert in modeling oriented towards prototyping and visualization. Since 2003 collaborates with the architect Italo Rota in developing and designing museum spaces and exhibits, as well as the production of specific material for marketing and communications. Over the years, he has studied applications dedicated to simulations, and has developed models for video games, with emphasis on exploring themes of visualization in real time. Today, he dedicates his vast experience to the world of virtual reality.

OUR CLIENTS

We have worked for:

  • 01 Distribution
  • Academy of Dramatic Arts Paolo Grassi, Milan
  • ADI - Italian Industrial Design Association
  • Alfa Romeo
  • Armando Testa
  • Arnoldo Mondadori Editore
  • BC Today
  • BE OPEN Creative Think Tank
  • Big Fish Entertainment
  • Chamber of Commerce of Milan
  • Capsugel Spa
  • Casasonica Records
  • Cassina Spa
  • Centre d'Art Contemporain Genève
  • City of Milan
  • CRIED, IED Research Center
  • Danish Museum of Art and Design
  • Design Museum of Helsinki
  • DUEA Movies
  • EMI Music
  • FederArgentieri
  • Ferrari
  • FIAT
  • Fore
  • GAM Gallery of Modern Art, Milan
  • H-ART
  • Havas
  • IED European Istitute of Design
  • Italian Istitute of Foreign Commerce, Atlanta
  • Italian Istitute of Foreign Commerce, Moscow
  • Italian Ministry of Foreign Affairs
  • Italian Postal Ministry
  • IULM University
  • Iveco
  • L'Oreal Italy
  • La Triennale di Milano
  • Lancia
  • Leo Burnett
  • Marina Abramovic LLC
  • Maserati
  • Museimpresa
  • MUSE magazine
  • OY light
  • PAC Contemporary Art Pavilion Milan
  • RPA Santa Monica
  • Simmetrico
  • Smeg
  • Sole 24 Ore group
  • Studio Daniel Libeskind
  • Triennale Design Museum
  • Unhip Records
  • Universal Music Italy
  • Vhernier - De Vecchi Design
  • Zumtobel Residential Lighting