Iconodrome has been entrusted by Cosmoprof to implement a virtual reality demo dedicated to the 50th edition of the professional beauty industry worldwide leader fair.

From march 16th to march 19th, inside "The Perfume Factory", Iconodrome allowed visitors to immerge themselves in a virtual world in which the 50th anniversary fragrance's ingredients were revealed, along with the new small bottle and the wonderful packaging.

Sunday march 19th, Thomas Berloffa (Iconodrome founder) spoke about Virtual Reality and beauty industry 4.0 during the conference moderated by journalist Luca De Biase. Important cultural and industrial players were present (Accenture, IMA Group spa, University of Bologna...).