"Make your own capsule”, the new experience created by for the pharmaceutical colossus Capsugel / Lonza.

During CPHI 2017 fair in Frankfurt, Iconodrome has introduced the first virtual experience created for Capsugel (worldwide leader in capsule production).

The app, created for the HTC Vive headset, has been used by hundreds of visitors which have all created their own virtual Capsule followin 5 different stages.

The HTC Vive space was part of the staging and, being placed at the entrance of the stand, has created a point of interest and attraction for all the visitors passing by.